Use cases
Real problems businesses ask us about, and what actually solves them.
Schedule calls from email
Booking calls by email means endless back-and-forth. Visitors want a way to let clients pick a slot themselves.
Answer repeat customer questions automatically
The same twenty questions eat the support day. Visitors want the routine ones answered instantly, without hiring.
Connect your apps without a developer
Data gets retyped between tools that do not talk to each other. Visitors want their apps passing information automatically.
Plan your day automatically
Meetings fragment the week and focus work gets pushed to whenever is left. Visitors want their calendar planned for them.
Send invoices and get paid online
Invoices are built by hand in a document, sent as a PDF and paid by manual transfer, which is slow and easy to get wrong.
Chase unpaid invoices automatically
Following up on late payments is uncomfortable and easy to postpone, so invoices sit unpaid far longer than the terms allow.
See what your team is working on
Nobody has a reliable picture of who is doing what and when it is due, so status is assembled by asking people in meetings.
Cut the internal email back-and-forth
Internal coordination runs on email threads, so decisions are buried in inboxes and new colleagues cannot find any of it.
Plan social posts in advance
Posting happens when someone remembers, so the account goes quiet exactly during the busy weeks when visibility matters.
Write marketing copy faster
Every landing page, email and post starts from a blank document, and the writing is slow, inconsistent between people, and often postponed.
Turn recordings into publishable video and audio
Recording is quick and editing is not, so finished videos and podcast episodes pile up unpublished.
Keep track of leads and deals
Leads live in an inbox, a notebook and someone’s memory, so follow-ups get missed and nobody knows what is actually in the pipeline.
Run cold outreach at scale
Sending personal emails one by one does not scale, but sending in bulk lands in spam and burns the domain.
Use a spreadsheet as a real database
A shared spreadsheet has become critical to the business, and one accidental sort or overwrite can break a week of work.
See your numbers without a BI team
Reporting means someone exporting spreadsheets once a month, so the numbers are always late and nobody trusts them.
Get contracts signed without printing
Agreements are printed, signed, scanned and emailed back, which adds days to every deal and leaves the signed copy nowhere findable.
Hire without losing track of candidates
Applications arrive by email, feedback lives in separate inboxes and good candidates go cold because nobody replied in time.
Run HR admin without an HR department
Contracts, holiday balances and onboarding live in folders and spreadsheets, so every routine question interrupts a founder.
Stop taking notes in meetings
Whoever takes notes cannot fully participate, and the decisions still end up remembered differently by everyone afterwards.
Collect information with forms instead of email
Client details, briefs and survey answers arrive as free-form emails, so half the information is missing and someone retypes the rest.
Turn long videos into short clips
Hours of podcasts and webinars sit unused because cutting them into short vertical clips takes editing time nobody has.
Track billable hours and invoice them
Hours are reconstructed from memory at the end of the month, so work gets under-billed and nobody knows which projects actually make money.
Keep company files and accounts under control
Documents live in personal accounts and shared logins circulate in chat, so a departing colleague takes access with them and nobody knows who can see what.
Let clients book and pay at the same time
Clients book a slot and then pay later, or not at all, so you chase money for work you already did and lose the hour when someone does not turn up.
Run your own booking page on your own terms
Your booking page carries someone else’s branding, sits on someone else’s domain, and cannot be changed to fit how your business actually books.
Plan Instagram and TikTok visually before you post
You post whatever you have on the day, so the feed looks like a pile of unrelated images and you never build on anything.
Run a support inbox without paying per agent
Support tools charge per seat, so involving the two people who actually know the answer doubles the bill and you end up funnelling everything through one person instead.
Automate small tasks without a per-task bill
The automation you built saves ten minutes a week and costs more every month as it runs, because you are billed per task and the task fires constantly.
Keep track of people when relationships are the business
A sales CRM wants every contact to be a deal in a pipeline, but your work runs on a network of people who are not buying anything today.
Fill one open role without paying recruiter fees
You have a single position to fill, and every recruiting tool is priced for companies hiring continuously while an agency wants a percentage of the salary.
Hire someone who lives in another country
You found the right person and they live somewhere you have no legal entity, so employing them properly means opening a company abroad or getting the paperwork wrong.
Put a privacy policy and cookie banner on your site
Your site collects data through a contact form and analytics, and the privacy policy is either missing or copied from another company with their name still in it.
Do your bookkeeping without an accountant every month
Receipts live in a shoebox and a bank export, so the accountant reconstructs your year in one expensive session and you never know where you stand in between.
Make your own brand visuals without a designer
Every social graphic, quote sheet and slide deck needs a designer you cannot justify, so it either waits or gets made badly in whatever tool is open.
Send the same contract repeatedly without retyping it
Every new client gets a contract built by copying the last one, which means old names survive in the text and nobody knows which version is current.
Reduce no-shows for appointments
People book a slot and do not turn up, and every empty hour is revenue you cannot resell because the booking blocked someone else out.
Protect focus time in a calendar full of meetings
Your calendar fills with other people’s meetings, so the work that actually needs concentration gets pushed into evenings and weekends.
Turn one piece of content into a week of posts
You record or write something good once a month and then start from nothing again the next day, while the thing you already made gets seen once and disappears.
Add subtitles and dub your videos
Most people watch with the sound off and your videos have no captions, and reaching a second language means re-recording everything.
Record a podcast or interview with remote guests
You record interviews over a video call, so the audio is compressed, someone’s connection drops mid-sentence, and the recording is unusable for anything polished.
Build a help centre customers can search
The answers to your most common questions exist only in previous email replies, so every new customer asks again and someone types the same thing for the fiftieth time.
Stop losing track of what you promised a client
Commitments get made in calls and messages and live only in someone’s memory, so things get missed and the client is the one who notices first.
Follow up with leads without being annoying
Most deals need several follow-ups and you stop after one, because chasing feels pushy and you cannot remember who is waiting on what.
Onboard a new employee without forgetting anything
Every new hire’s first week is improvised, so accounts are missing, nobody explains the basics, and the same questions come up with every person you hire.
Find the right companies to contact
Building a list of prospects means hours of manual searching, and the list you end up with is mostly companies that were never going to buy.
Analyse a spreadsheet without knowing formulas
The answer you need is somewhere in a spreadsheet, and getting it out requires formulas you would have to look up every time.
See which marketing actually brings customers
You spend money and effort on several channels and cannot say which one produced a customer, so the budget gets allocated on instinct.
Write down how your business actually works
Critical processes live in one or two people’s heads, so nothing can be delegated and a holiday becomes a risk to the business.
Stop keeping passwords in a spreadsheet
Shared logins live in a spreadsheet or a chat message, get reused across services, and nobody removes access when someone leaves.
Set prices you can defend with numbers
Your prices came from a competitor’s website and a guess, so you cannot tell which work is profitable and you discount whenever someone pushes.
Run workshops and training remotely
Sessions that worked in a room fall flat online, and the recordings are unwatchable, so the knowledge never reaches anyone who missed it.
Run an email list people actually open
You know an email list is the one audience you own, but setting one up feels like a marketing project and the list you have has been sitting untouched for months.
Automate repetitive admin work
Copying data between apps, sending the same emails, moving files around: hours lost to work a machine should do.
Offer support outside office hours
Customers message in the evening and weekend. Visitors want them helped, or at least answered, without working nights.
Run a team that works in different time zones
Half the team is asleep when the other half needs an answer, so work waits a day and the only meeting that suits everyone is nobody’s morning.
Handle a busy period without hiring
Your busy season triples the admin, and hiring for three months is not realistic, so quality slips exactly when the most customers are watching.
Get found on Google and in AI answers
The site gets almost no organic traffic, and increasingly the answers people used to find by searching are given by an AI assistant instead.
Keep customer information in one place
Customer details are spread across an inbox, a spreadsheet and someone’s phone, so nobody can answer a simple question without asking three people.
Write proposals and quotes faster
Every proposal is written from scratch in a document, takes half a day, and you have no idea whether the client ever opened it.
Charge by subscription instead of one-off
Every month starts at zero and you sell the same work again, while the recurring arrangement you want would mean chasing card payments by hand.